Economist Explains Why Taylor Swift is Bigger Than 55 Super Bowls
I know you haven’t put your phone along with every media portal you have access to on silent. Therefore, you are well aware that Taylor Swift has all but taken over the world.
There are a few Swifites living in my house who are healthily obsessed with the “Swiftplosion” we are all witnessing. Their next highly anticipated Taylor experience is planned for this Friday. More about that in a moment.
Ever since the Eras Tour launched, we’ve been hearing about how all the spending in and around each Taylor Swift concert has given local economies a tremendous boost.
The Taylor Economy
The latest chatter is a financial observation suggested by a well-respected economist. Ed Tiryakian is predicting that Taylor Swift-driven spending could equal the economic impact of more than 55 Super Bowls.
Tiryakian is an associate professor of corporate finance and business economics at Duke University. In a conversation with The Messenger he states that a single Taylor Swift concert has the economic impact of one Super Bowl. It includes not only spending by locals who attend, but also spending by out-of-town or out-of-country fans who travel to the shows. Then there’s the spending by people who traveled with those fans but didn’t actually attend the show.
Topping the Super Bowl
Taylor is gearing up to perform her international leg of the tour. Those dates will be followed by more North American dates. Tiryakian believes that if those shows see the same level of spending we’ve seen at the previous U.S. dates, the total global impact from the Eras Tour could be anywhere from $55 billion to $80 billion. He also says the direct impact from the U.S. shows alone would be equal to 55 or 60 Super Bowls.
Tiryakian continues the NFL parallel by suggesting the so-called “Taylor economy” will continue to have an impact on professional sports. Since Taylor has been linked to Travis Kelce, both football viewership and merchandise sales have soared. If they stay together and the Chiefs reach the Super Bowl this year, it will undoubtedly be the most viewed of anything there’s ever been.
He says, “She just dropped a golden goose into the NFL’s lap. It’s like they won the lottery.”
Next up, Taylor Swift: The Eras Tour hits theatres this week. The Swifties in my house will be there opening night with rows of friends. They’ll be contributing to the more than $100 million dollars in pre-sales.
What’s next for Taylor? I’m sure we’ll find out soon.