Halloween Spending to Exceed $10 Billion Dollars this Year
Halloween is definitely high on our list of favorite holidays in our house. We decorate almost as much as we do for Christmas. We just don’t go crazy with the outdoor decor. No giant inflatables or 20-foot-tall skeletons, but the inside is very festive and fun. Our Halloween spending can sometimes be a bit ridiculous.
The National Retail Federation reports that spending for the Halloween holiday will hit over ten billion dollars. Actually, $10.6 billion, and that exceeds last year’s record of $10.1 billion.
Consumers plan to spend an average of 100 bucks for Halloween candy, costumes, decorations, and all things fun and spooky. That’s the second-highest amount that’s ever been tracked. 47% of those surveyed started their Halloween shopping in September or even earlier.
Sixty-nine percent of those polled say they are going to celebrate this year; that’s a jump from sixty-five percent last year and on track with the 68% who celebrated two years ago.
Sixty-seven percent said they’re handing out candy to trick-or-treaters this year; fifty-one percent are decorating, and forty-seven percent say they’re dressing up.
One in five are dressing up their pets.
Spending on costumes alone is expected to hit $2.9 billion, which is the highest since 2017. Spending on pet costumes is expected to reach a record $710 million.
The most popular kids’ costume is Spider-Man, with 2.2 million dressing up like Spidey; nearly 2 million will dress up as their favorite princess; 1.6 million will be a witch, and 1.3 million kids will be a ghost. Other superheroes landed fifth on the list.
More than 5.3 million adults say they’ll be a witch; more than 1.7 million will dress as a vampire; more than 1.5 million will be a ghost, and nearly as much will be a pirate. Tying for fifth place: more than 1.2 million adults say they’re going as a cat, and that’s the same number playing a superhero.
For pets, the most popular costumes are a pumpkin, a hot dog, a bat, a bumblebee, and a witch.
The National Retail Foundation President and CEO Matthew Shay says, “Halloween is an exciting time for many families, and that enthusiasm is reflected in the number of Americans who plan to celebrate the holiday this year.” Great news for kids and adults alike.