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Mike McGinn

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NEW YORK, NEW YORK - AUGUST 25: Marc D'Amelio, Heidi D'Amelio, Dixie D'Amelio, and Charli D'Amelio visit the world-famous Empire State Building on August 25, 2021 in New York City. (Photo by Noam Galai/Getty Images for Empire State Realty Trust)

Up until recently, celebrities were always regarded as having influential power. But was it ever considered the other way around. The current generation of millennials and gen z have created an outlet for many internet personas; allowing for them to have their own television reality shows (The D’Amelio sisters), clothing lines as well as business owners. Influencers have become such a big phenomenon that many of them are beginning to be invited to big events such as award shows and even The Met Gala.

Emma Chamberlain attends The 2021 Met Gala Celebrating In America: A...

Emma Chamberlain attends The 2021 Met Gala Celebrating In America: A Lexicon Of Fashion at Metropolitan Museum of Art on September 13, 2021 in New York City. Get premium, high resolution news photos at Getty Images

Addison Rae, Charli D’Amelio and Emma Chamberlain are just a few well known influencers that have become famous in the last year due to social media platforms like YouTube and Tik Tok. Addison Rae just starred in a new Netflix movie, Emma Chamberlain has a massive YouTube and Instagram following with her videos and Charli and Dixie D’Amelio continue to showcase their dance moves on Tik Tok. They even picked up their own reality show. But what lasting impact do these so called influencers have?

 

It is no question that these young individuals definitely have a massive social media presence and following. But how long will that following be around for? Do these young internet stars have the integrity to have a long and fulfilling career beyond being an online influencer? If Hilary Duff can go from Disney Channel sweetheart to Instagram mama, then the sisters can go from Tik Tok dancers to having their own reality show.

Heidi D'Amelio, Dixie D'Amelio, Charli D'Amelio, and Marc D'Amelio...

Heidi D'Amelio, Dixie D'Amelio, Charli D'Amelio, and Marc D'Amelio attend the 2021 MTV Video Music Awards at Barclays Center on September 12, 2021 in the Brooklyn borough of New York City. Get premium, high resolution news photos at Getty Images