Banishing Stink: A Fresh Perspective on Whole-Body Odor Solutions
Rich Schapiro, a New York Daily News reporter, posing with the new ad campaign for Dove where he is a model for the product. Seen here in Englewood Cliffs, New Jersey.(Photo By: Julia Xanthos/NY Daily News via Getty Images)
The other night, during dinner with my husband and friends, we were talking about how many commercials, whether on tv or in magazine ads, were advertising full-body odor products. I never thought we needed deodorant for below the belt, but as you pay attention to today’s marketing, I guess we do! It seems like everywhere we look, there are ads targeting not just underarm odor but also those “unspeakable parts” that can get a bit stinky, as the New York Post puts it.
My husband usually hits the grocery store to get a salad on his lunch break. He pointed out how cardboard displays of these products are popping up in various sections of the grocery store he frequents. Since when has combating body odor in areas beyond our underarms, and for some people their feet, becoming such a problem? There was quote in the article that body odor is caused by a combination of bacteria and sweat, which can affect more than just the underarms. The marketing claim says because of this, some people are taking more than one shower a day or they are using fragrance to mask the smell.
More people are being told they need to make an appearance the office at least a few times a week now. If we did not need these products before we started remote work, why do we need them now? To my surprise, there’s been a big increase in deodorant sales. This consumer behavior has led to a demand for whole-body deodorant products. Take notice in the grocery store, brands like Dove, Secret, and Old Spice are introducing new lines targeting different areas of the body.
Did this all start with the success of Lumē? We have all seen or heard about this product. This brand’s innovative approach to combating below-belt odors, using mandelic acid, has influenced the creation of similar products marketed towards men. The Dove Men + Care did a survey and found that 76% of men would be willing to try whole-body deodorants.
By the end of our dinner, we realized that body odor is no longer a taboo topic. We also realized that talking about odors below the belt is as natural to talk about as let’s say, talking about the weather. Maybe social media platforms opened up discussions about things that used to be embarrassing, but no longer make us feel uncomfortable to talk about.
Don't Ever Apologize for These 10 Things
Many of us tend to offer apologies too frequently, even when unnecessary. Occasionally, we find ourselves saying “sorry” for circumstances beyond our control, such as unfavorable weather during an event we’re hosting. At times, we extend apologies for personal life decisions that are well within our rights, like switching jobs or ending a relationship.
Furthermore, we might apologize due to our heightened sensitivity to others’ emotions, in hopes that we didn’t accidentally upset them. It’s great to apologize when we’ve genuinely messed up or think we might have hurt someone without meaning to. But there are some choices we should just own and not feel the need to apologize for.
Excessive Apologizing
According to a report by Forbes, excessive apologizing often occurs in individuals who struggle with low self-esteem, a fear of conflict, and a concern about others’ opinions. They say this tendency is closely linked to having weak personal boundaries, which can lead to taking responsibility for situations we have no involvement in or no control over. As a result, we quickly experience guilt, as if everything is our fault.
In a study published in The European Journal of Social Psychology, researchers found that with each apology, individuals may experience a decrease in their confidence, potentially influencing their self-image. On the other hand, participants who refrained from expressing remorse in these situations showed signs of higher self-esteem, an increased sense of control, and an enhanced sense of integrity, as per the research findings.
When things get rocky with a partner, friend, family member, or coworker, saying a heartfelt “I’m sorry” can be the way to patch things up. Ideally, both sides would do some soul-searching and own up to any wrongdoing. If you’re wondering whether you should apologize for something, just take a peek at situations where there may be no need to apologize.
Meet Maryann, who has been chasing magic since the early 90s. Back then, she hosted a love and dedication show at nights on Magic. Talk about romantic vibes! Since then, she traded her evening slot for mornings. When she’s not talking to you on the air, she’s living the glamorous life of a chicken, duck, pigeon, and German Short-Haired Pointer mom. Since Joel can never follow what she says, there is an entire feature called " What are you Talking About" at 9:10. Running is her secret to staying out of trouble – or at least staying ahead of the extra pounds. She has a husband named Matt, and a son named Zack, who she says makes her world a little adventure.