The Susan G. Komen annual Live Pink program is returning for its fourth consecutive year during National Breast Cancer Awareness Month (October). This year Komen has partnered with over 20 companies committed to helping fund research and services that support people living with breast cancer.

This morning Joel and Maryann in the Morning spoke with Sarah Rosales, Vice President, Corporate & Foundation Partnerships at Susan G. Komen. She talked about how we can “shop for a cause” and join the fight against breast cancer when we buy products and services from the 2022 Live Pink program.

Sarah shares, “shopping for a cause really empowers customers to make purchases that benefit organizations like Susan G. Komen.” There are scams out there where people are selling pink products claiming it benefits Komen, but it doesn’t, “you can feel confident in your purchases and making really informed decisions about [who] you’re supporting…by shopping with Pink you are helping to drive the innovative research that we need to break down barriers to care, and really to amplify the voices of the breast cancer community,” said Sarah.

Check out the conversation here…


As the Vice President of Corporate & Foundation Partnerships at Susan G. Komen and a member of the Senior Leadership Team, Sarah leads Komen’s corporate philanthropy strategy while securing impactful mission-driven partnerships. Sarah helps corporate leaders engage meaningfully with their communities from selling branded products that demonstrate solidarity with the breast cancer community, to sharing patient stories in company marketing to rallying customers and employees to walk and run at Komen events.

Over her 15-year career, Sarah has secured significant revenue from corporations, successfully implemented local and national initiatives, cultivated long-lasting relationships, and stewarded high-net-worth donors. Prior to her joining Susan G. Komen, Sarah was the National Director of Corporate & Cause Partnerships at Boys & Girls Clubs of America (BGCA). She received her MBA from Southern Methodist University’s Cox School of Business and attended BGCA’s Executive Leadership Programs at Harvard Business School and Indiana University’s Lilly School of Philanthropy.


Breast Cancer Awareness Month 2022 Events & Walks In New Jersey

October is Breast Cancer Awareness Month.  The annual international health campaign is organized yearly by major charities and organizations to raise awareness about the impact of breast cancer.

Every October, people all over the state of New Jersey observe Breast Cancer Awareness Month. Whether it’s to educate themselves, honor a loved one, or recognize a survivor, there are people we cross paths with every day affected by breast cancer.

If you’re looking to wear your best pink and raise awareness while helping others fight breast cancer, check out the list below of local walks and events scheduled for October 2022.

  • 2022 Komen New Jersey MORE THAN PINK Walk

    Sunday, October 2
    Six Flags Great Adventure
    Jackson, NJ
    Click here for more information.

  • Just Us Girls 5k

    Saturday, October 8
    Sea Girt Army Camp
    Philadelphia Blvd
    Sea Girt, NJ US 08750
    Click here for more information.


  • Making Strides of Ocean City NJ

    Sunday, October 9
    Ocean City High School
    6th St And Boardwalk
    Ocean City, NJ
    Click here for more information.

  • Breast Cancer Awareness Bingo

    Wednesday, October 12
    Zisman Room/Community
    1409 Liberty Ave
    Hillside, NJ 07205
    Click here for more information.


  • Making Strides of Newark

    Sunday, October 16
    Mulberry Commons Park
    160-172 Mulberry Street
    Newark, NJ
    Click here for more information.

  • Walk To Raise Awareness

    Saturday, October 8
    Guttenberg Town Hall
    6808 Park Avenue
    Guttenberg, NJ
    Click here for more information.

  • Making Strides of Point Pleasant Beach

    Sunday, October 16
    Ocean and Arnold Avenues
    Point Pleasant Beach, NJ
    Click here for more information.


  • Making Strides of Parsippany

    Sunday, October 23
    Century Office Campus
    4 Century Dr
    Parsippany, NJ
    Click here for more information.


  • Making Strides of Central New Jersey

    Sunday, October 23
    Middlesex County College
    2600 Woodbridge Ave
    Edison, NJ
    Click here for more information.