IHOP Reveals Plans To Debut Flip’d
How would you like to take your pancakes on-the-go? IHOP is launching a new chain that will sell takeout pancakes in bowls!
Flip’d is launching this summer and will basically be for the IHOP customer on-the-go! Menu items include pancake bowls, egg sandwiches, burritos, and salads.
“Since we originally announced flip’d in 2019, a lot has changed. We wanted to ensure that we were evolving the concept to meet our guests’ needs,” said Jay Johns, President of IHOP. “While we know there is a pent-up demand for a return to dining in restaurants, we anticipate that our delivery and takeout business is here to stay as consumer needs continue to shift and they seek out different ways to experience IHOP favorites. With flip’d, we can provide that on-the-go fast casual experience, making now the perfect time to bring this concept into the world.”
Upon entering flip’d, visitors can order from a digital kiosk or directly at the counter. Guests will also be able to order their food online in advance and pick-up their items from a designated to-go area or have it delivered.
