The Susan G. Komen annual Live Pink program is returning for its fourth consecutive year during National Breast Cancer Awareness Month (October). This year Komen has partnered with over 20 companies committed to helping fund research and services that support people living with breast cancer.

This morning Joel and Maryann in the Morning spoke with Sarah Rosales, Vice President, Corporate & Foundation Partnerships at Susan G. Komen. She talked about how we can “shop for a cause” and join the fight against breast cancer when we buy products and services from the 2022 Live Pink program.

Sarah shares, “shopping for a cause really empowers customers to make purchases that benefit organizations like Susan G. Komen.” There are scams out there where people are selling pink products claiming it benefits Komen, but it doesn’t, “you can feel confident in your purchases and making really informed decisions about [who] you’re supporting…by shopping with Pink you are helping to drive the innovative research that we need to break down barriers to care, and really to amplify the voices of the breast cancer community,” said Sarah.

Check out the conversation here…

As the Vice President of Corporate & Foundation Partnerships at Susan G. Komen and a member of the Senior Leadership Team, Sarah leads Komen’s corporate philanthropy strategy while securing impactful mission-driven partnerships. Sarah helps corporate leaders engage meaningfully with their communities from selling branded products that demonstrate solidarity with the breast cancer community, to sharing patient stories in company marketing to rallying customers and employees to walk and run at Komen events.

Over her 15-year career, Sarah has secured significant revenue from corporations, successfully implemented local and national initiatives, cultivated long-lasting relationships, and stewarded high-net-worth donors. Prior to her joining Susan G. Komen, Sarah was the National Director of Corporate & Cause Partnerships at Boys & Girls Clubs of America (BGCA). She received her MBA from Southern Methodist University’s Cox School of Business and attended BGCA’s Executive Leadership Programs at Harvard Business School and Indiana University’s Lilly School of Philanthropy.