Live Nation: New Program Will Help Newer Touring Artists and Crew
Live Nation is taking a big step in helping up-and-coming artists and their crew, making touring more profitable and cost-effective.
A new program from the concert giant was created with the legendary Willie Nelson. This new program is aptly titled “On The Road Again.” The “On The Road Again” program will provide the following to artists playing at Live Nation-owned clubs around the country:
-$1,500 in gas and travel cash per show to headliners and support, in addition to their performance compensation.
-All merchandise selling fees will be waived, giving artists 100% of merch profits.
-Financial bonuses to local promoters, tour reps and crew members who have worked over 500 hours in 2023.
Additionally, the “On The Road Again” program will donate $5 million to the Crew Nation program. This program provides support to road crew members who are experiencing “unforeseen hardship.”
Nelson said in a statement, “Touring is important to artists so whatever we can do to help other artists, I think we should do it. This program will impact thousands of artists this year and help make touring a little bit easier.”
Complete details about the “On The Road Again” program are available at RoadAgain.Live.