It’s International Women’s Day, and Burger King is in trouble for a tweet they sent that might be rubbing a lot of women the right way.
The brand’s UK Twitter account sent out a tweet that said, “Women belong in the kitchen.”
Women belong in the kitchen.— Burger King (@BurgerKingUK) March 8, 2021
Burger King then started a thread to explain what that tweet meant. They said, “If they want to, of course. Yet only 20% of chefs are women. We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career. #IWD.”
They added, “We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams!”
We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams!— Burger King (@BurgerKingUK) March 8, 2021
Of course, even after they explained why they sent the tweet, it was too late. Many attacked the fast-food franchise for their tone-deaf tweet.
Burger King belongs in a trashcan.— Chelsea Peretti (@chelseaperetti) March 8, 2021
Burger King smart they know they can’t be cancelled cuz no one eats there in the first place pic.twitter.com/De0vBb4Z1q— Corn🌟 (@snuurid) March 8, 2021
just showed up for my first day at Burger King and they told me this was the uniform ? pic.twitter.com/Il1Xi7Jdf4— carter hambley (@carterhambley) March 8, 2021
why hasn’t Burger King deleted that tweet yet— Published Author (@Ter0me) March 8, 2021
Bad day for the royal family, especially the Burger King— Washington Post TikTok Guy 🤹🏼♂️ (@davejorgenson) March 8, 2021
burger king reaIIy just the fast food version of 6ix9ine— kira ~ (@Sadcrib) March 8, 2021
Here at Burger King, we value sexism. if you’re a man, come get our new Deluxe Cheeseburger for only $5.99! if you’re a girl, die— Burger King (@lilvanhooters) March 8, 2021
UK Burger King trying to take some of the load for the royal family. https://t.co/mSFGM9LWyG— Frederick Joseph (@FredTJoseph) March 8, 2021