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Jered Eastmond

Jered Eastmond

Jered Eastmond

Kraft Is Being Sued For $5 Million Over Cook Time For Velveeta Shells & Cheese

Author Jered Eastmond

The Kraft Heinz Food Company responsible for Kraft Mac and Cheese is being sued for 5 million dollars over their easy-to-make microwavable Velveeta Shells. Amanda Ramirez of Florida whose lawyers filed the suit this past month says the product is profiting off of a blatant false advertisement.

CNN got the scoop when court documents revealed the suit is over the three-and-a-half-minute prep time that appears on the box. Ramirez claims that it takes longer than that to make the product thus the easy-to-make soft shell product is false and misleading according to the complaint. With the added steps of removing the lid, adding water, and stirring it is “impossible” for it to be made in the time displayed.

The parent company Kraft Heinz Food called the lawsuit frivolous in a statement given to CNN and plans to defend against the allegations. Though this is much more than just the time it takes to make the product. The real issue Ramirez claims is the price of the product tied to the “false” time stamp. The allegations claim that Kraft is charging an increased price premium because of the “Ready in three and a half minute label” Consumers see this easy-to-make meal and buy it for the connivance despite paying what Ramirez thinks is too much if she had known the truth prior to purchasing the product.

On top of the 5 million dollar price tag in damages, the plaintiff is looking for punitive damages as well and wants Kraft Heinz to cease their “deceptive advertisement” of easy make mac and cheese and be made to run a corrective advertising campaign. I’m not sure what to think about this as she may have a point in some regard. But seriously all of this over a few extra seconds of time, but I get it people want to save money, and if the company is truly ripping people off as the allegations claim then Ramirez might just win.

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Author Jered Eastmond
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