Complains Fans Had Over ‘Taylor Swift: The Eras Tour Book’
Taylor Swift’s Eras Tour has been nothing short of phenomenal. According to CNN, Swifties who attended the Seattle Eras tour caused a seismic activity equivalent to a 2.3 magnitude earthquake. Her concert film became the highest-grossing of all time per Variety. The Eras Tour also became the Guinness World Record holder for being the first music tour to surpass $1 billion in revenue.
Swift also released a tour memento, a self-published “Taylor Swift: The Eras Tour Book.” USA Today reported it sold 814,000 copies in the first week, making it the fastest-selling book of 2024, the second-highest adult nonfiction release after Barack Obama’s memoir, “A Promised Land.”
“Errors Tour Book”
Fans have been calling out the multiple errors in the book, such as:
- Spelling mistakes: Multiple fans have reported that Swift’s Folklore song “This Is Me Trying” was spelled “This Is Me Rying.” Her Evermore track “Gold Rush” was also written as “Goldrush,” per Business Insider. Entrepreneur reported additional spelling mistakes for Swift’s songs. “High Infidelity” from the album Midnights was written as “High Infedelity” and “Jump Then Fall” from Fearless was written as “Jump The Fall.”
- Poor design layout: Emily, a Swiftie, posted a TikTok video about the design flaws in the book, featuring pictures from the tour where Swift is placed in the middle. Per The Independent, “Most people are not going to flatten out these expensive books and break the spine just so they can see this part of the photo.” She also mentioned how some of the photos were “quite blurry and grainy.”
- Re-used photos: One fan noticed the photos used in the book are “screenshots from the Eras tour film,” per Daily Mail. The fan added, “It’s crazy that she didn’t even take separate pictures for the book.”
- Upside down: Per MSN, one fan even got their book with pages printed upside down and showed the misprinted pages.
What the Eras Tour Book Meant for the Publishing Industry?
Sophie Vershbow, a former publishing marketer, said to Rolling Stone (per Yahoo! Entertainment), “Book publishers rely on these very large celebrity deals to carry their balance sheet throughout the year. Most books do not turn a profit for a publisher, so they’re really taking a couple of big bets a year and hoping that those pay off.”
She added, “Anytime someone does a thing like this, you have to think about how it might impact people down the line. When you’re talking about massive celebrities, logically, you could see someone with a massive team learning from how Taylor Swift did it.”
Despite the errors, the book sold out but is back on the shelves again sold exclusively at Target—such is the selling power of Taylor Swift.
