Shop ‘Til You Drop: How Many Hours Do People Spend Online Shopping?
Many of us spend hours each week or even daily scrolling for the perfect deal. A recent survey of 2,000 people by OnePoll, commissioned by Citi for the Citi Shop browser extension, dives into Americans’ shopping habits, revealing just how dedicated we are to finding the best bargains.
People’s Shopping Habits
According to the survey, 42% want to chat about their great finds. Apparently, people are so focused on saving money that four in 10 are more likely to bring up a recent spend in conversation if they scored a good deal on it, so they can brag about their find.
The results also revealed that the average respondent spends 62 minutes shopping online each week, which adds up to about 54 hours per year.
For 52% of respondents, their online shopping habits have increased in the past year. When online shopping, 71% said the most important thing is the item’s price, even more so than the product’s quality (46%).
With price as the most important factor, six in 10 people surveyed “always” or “often” look for a promotion code or other offer before making an online purchase.
If it takes too long to find one, 37% said they won’t proceed with their purchase.
Generational Breakdown
Younger generations were the most likely to abandon their purchase if they couldn’t find a deal. More specifically, 51% of Gen Z and 46% of millennials surveyed agreed with this. The results also revealed that 53% of respondents have items they’ll never pay full price for only purchasing them if there’s a deal.
About three-quarters (77%) of those surveyed self-identified as “savvy shoppers.”
Furthermore, a third of Americans believe finding deals is their “shopping superpower,” with 34% selecting this as their “superpower” and beating out other options like getting free shipping (18%) or spotting quality items (12%) online.
When they save money, shoppers surveyed are most likely to use those savings to treat themselves (26%).
They also might use their savings to pay off a bill (26%) or spend it on other essentials (26%). Additionally, shoppers surveyed said they would put the extra money in their savings account (25%) or use it to shop more (20%).
As seasonal shopping approaches, the survey looked at the extra mile some respondents would go, to get a good deal. Nationwide, one in 10 would be willing to wait in line for hours, while 15% of shoppers would set an alarm to remind themselves.
More commonly, shoppers would download a specific app or browser extension (32%), make a “game plan” (26%), or browse from multiple devices (26%).
Take a look at what else the survey found regarding people’s shopping habits here.
