Yankee Candle Announces 2020 Scent of the Year
Yankee Candle‘s Scent of the Year for 2020 is Awaken. The limited time release was designed to have those who purchase the product experience the simple beauty of the everyday.
The candle consists of the grounding notes including driftwood and amber. Awaken is a crystalline mineral fragrance which Yankee Candle refers to as ‘An Inspirational New Fragrance.’
“Introducing Awaken, our 2020 Scent of the Year,” Yankee candle shared to Instagram. “With the clarity of an uncut diamond, this sparkling mineral fragrance celebrates the simple beauty of the everyday.”
The one-of-a-kind Awaken candle is now being sold in a cut-glass textured jar at Yankee Candle locations and select retailers. Awaken follows Yankee Candle’s first-ever Scent of the Year in 2019 known as One Together.
