MC Hammer Pairs Up With Cheetos For A Super Bowl Commercial
LOS ANGELES, CA - AUGUST 08: MC Hammer speaks onstage during Capitol Music Group's 5th annual Capitol Congress Premieres new music and projects for industry and media at Arclight Cinemas Hollywood on August 8, 2018 in Los Angeles, California. (Photo by Rich Polk/Getty Images for Capitol Music Group)
MC Hammer is teaming up with Cheetos for what appears to be some iconic marketing. The brand released a teaser for one of its upcoming Super Bowl commercials that shows the rapper stealing a bag of their new Cheetos Popcorn off of a craft table. He can be seen doing his legendary Hammer dance and wearing those famous Hammer pants as he is committing the crime.
In another promo, Cheetos shows how Hammer’s famous song “Can’t Touch This” originated. In the “Where It All Began” clip, they show MC Hammer composing the song, and reveal how his snack of choice inspired his hit.
https://www.youtube.com/watch?v=QthDYq-I1Hk
The Super Bowl takes place February 2 on CBS.
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