New Queen Of All Media, Taylor Swift, “Driving Her Own Bus” Again
When writing about Taylor Swift it’s tempting to sprinkle the article with her song titles, but you’ll have to read on to find out if that’s the case with this one. Here’s a big hint: It’s not. Or is it? No. This is all business, the Taylor Swift business.
Taylor Swift’s Eras Tour has two legs and the second one just started kicking when she hit the road again and brought her amazing show to Miami for the weekend.
She is well on her way to dethroning Oprah Winfrey as the “Queen of all Media.” Taylor has dominated every means of popular media she’s chosen to get involved with and is about to command another one, publishing.
I was listening to an interview with Taylor by Lesley Stahl from 60 Minutes, and Taylor shared something that epitomizes how she looks at the profitability of everything she does.
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In an interview from 2011 on the 60 Minutes podcast “A Second Look,” Lesley points out that the then 21-year-old Taylor owns a fleet of tour buses and says, “I know other stars rent them or lease them, but you own the buses.” Taylor responds, “Well, you can rent them out and lease them to other artists when you’re not using them.” There are multiple examples of Taylor “Driving her own bus” throughout her career.
There’s The Eras Tour, The Eras Tour Film, and a couple of weeks before the end of her tour she’ll release The Eras Tour book. The tour wraps in Vancouver, Canada on December 8th, and about a week earlier on Black Friday, less than a month before Christmas, Hanukkah, and Kwanzaa, she’ll release, “The Official Taylor Swift The Eras Tour Book.” Its 256 pages will be filled with “personal reflections, never-before-seen performance, and behind-the-scene photos.” The ultimate Swiftie coffee table book will be sold exclusively at Target for $39.99. I’ll need at least two of them.
Taylor Swift Side-Stepping Major Publishers
What’s just as impressive as the tour bus story for me is that she’s publishing the book herself. Again, she flips the script and will most likely become the most popular and successful self-published author in the history of the world.
This typifies her strong but gentle domination of every realm she enters. The publishing idea flies in the face of the way every other celebrity has released a memoir.
The top publishers like Penguin Random House, Simon and Schuster, Hachette, and others were left with their jaws on the floor, waiting for their phones to ring while watching the Queen of all Media drive her own bus yet again.
