2025 SUV of the Year: MotorTrend Crowns the Best in Class

It’s that time of year again when car enthusiasts wait to learn which vehicles MotorTrend will crown the best in class.

It happens every year, MotorTrend selects one new 2025 car, truck, and SUV to receive the prestigious title of the absolute best in each of the categories.

It’s October, and they’re kicking it off with the Sport Utility Vehicle of the Year. MotorTrend, the well respected and the world renowned automotive authority will reveal one winner each month starting this month.

Today, I spoke with MotorTrend’s Vice President of Content and Head of Editorial, Ed Loh, to get an insider’s view into the first major reveal. Ed shared, with much fanfare, that the MotorTrend 2025 SUV of the Year is the Lincoln Nautilus. He then explained why, "It's an absolutely fantastic vehicle, a 5-passenger, 2-row luxury SUV. It's beautifully designed, gorgeous aviation-inspired exterior, but really on the inside is where it's got it going on. Obviously, very luxurious and loaded with technology starting with a jaw-dropping 48 customizable panoramic screen across the dashboard, it expands the entire dashboard. They call it the Lincoln digital experience. It's also great efficiency and safety story."

Get all the details by checking out our conversation here:

Ed is a leading industry expert and lifelong car lover. We also discussed this year’s top automotive trends, and what announcements are on the horizon.

Ed Loh is a lifelong car lover and Head of Editorial at MotorTrend Group where he oversees dozens of brands including Hot Rods, Four-Wheelers, Super Streets, and Lowriders. Loh has more than 18 years of experience in automotive journalism and has held leadership positions as editor-in-chief of Import Racer Magazine, managing editor of Road & Track Speed magazine, editor-in-chief of Sport Compact Car, and MotorTrend since 2011. 

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Loh got his start in journalism covering "The Fast and the Furious" subculture years before it went mainstream. He is fascinated by all things related to cars.

Pop culture always has a HUGE influence on what people will dress as for Halloween every year - whether those costumes be for superheroes, horror icons, celebrities, and more.

We included some of our favorites from Good Housekeeping's list of costumes that should take the Halloween season by storm this year. Maybe one of these will spark an idea for you.

Head to goodhousekeeping.com for their full list and suggestions on what items to purchase for each costume.