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Easter Guide 2022

What would Easter be without family egg decorating? According to a new survey from PAAS®, that’s not something most people would even consider.

With nearly half of those who celebrate Easter choosing to participate in the tradition, it continues to be an integral part of the holiday.

The reason for doing so: a desire for family time, whether that’s making family memories (56 percent), looking for a fun family activity (54 percent) or wanting quality family time (53 percent).

“In today’s busy and sometimes stressful times, people are looking for opportunities for togetherness,” said Patsy Fox, CMO, PAAS® in a press release. “Egg decorating does just that, creating moments of connection while bringing families together.”

The survey also took a closer look at how people engage in decorating, what they enjoy about it (and don’t), and other holiday favorites. Key findings included the following:

  • 1.

    When it comes to decorating, 81 percent plan to purchase a kit to help them in their endeavor.

  • 2.

    Convenience (64 percent), ease of use (59 percent) and tradition (40 percent) are the typical reasons people purchase egg decorating kits.

  • 3.

    PAAS® was overwhelmingly the favorite egg decorating brand.

  • 4.

    The least favorite part of decorating? That would be accidentally cracking the egg, at 41 percent.

  • 5.

    Purple is the leading favorite Easter egg color at 31 percent, followed by blue at 24 percent, pink at 19 percent and green at 10 percent.

  • 6.

    And the good news is those decorated eggs don’t go to waste, with 66 percent saying they eat their decorated eggs, 42 percent use them in egg hunts, 36 percent enjoy displaying their creativity, and only 10 percent throw them away.