New Jersey Local

New Jersey University Poll Finds We’re Cutting Back but Not on Christmas Cookies

Now, a new poll from Monmouth University in New Jersey shows that Americans are tightening their belts this holiday season thanks to inflation. Holiday spending is in decline. That’s not breaking news for anyone. All you have to do is go to the food store to see that we’re paying a lot more than we did a year ago. Everyone Spending Less The poll of more than eight hundred people shows fifty-five percent of Americans plan on spending less on gifts this holiday season. That's up from forty-six percent who said the same last year and forty percent in 2021. Every demographic in the study shows that they're spending less. However, the less money you make, the smaller the amount you’re cutting back. That makes sense with those making under $50 thousand spending a lot less. Sixty-seven percent of this lower-income group have sliced their spending this year. Just under half, forty-eight percent of those in that group said the same last year in 2022. Gift Giving Pessimism Patrick Murray, director of the independent Monmouth University Polling Institute says, "There is greater pessimism on the holiday gift-giving front." Murray also shared that "The rate of inflation may be slowing but the damage has been done after a long stretch of rising prices," He suggests many factors could be putting the pinch on our finances, including people's post-pandemic spending habits "catching up with them." No Cutting of the Cookie Cutting However, the poll also looked into some tasty positive news. We feel that there is no need to cut back on Christmas activities. Seventy- six percent say they're participating in the holidays this year. This includes seventy-five percent who say they're decorating their homes. Sixty-nine percent say they will continue to make Christmas candy, cookies, or desserts. Favorite Holiday Cookies With that in mind, what is the cookie that we’re baking most? Frosted sugar cookies were dubbed the season's most popular by far, with thirty-two percent of those polled calling them their favorites. A distant second at twelve percent were gingerbread cookies. Eleven percent picked chocolate chip cookies as their third favorite during the holiday season. Snickerdoodles came in fourth place, with butter cookies, peanut butter cookies, and chocolate cookies in a three-way tie to round out the top five. [caption id="attachment_859040" align="alignnone" width="612"] Homemade star-shaped cookies with powdered sugar on a plate with Christmas stars. (Photo by: Natasha Breen/Universal Images Group via Getty Images)[/caption] The study clearly shows that we are cutting back on many things this holiday season, but cookies are not one of them. [select-listicle listicle_id="856451" syndication_name="4-great-christmas-dinner-options-for-the-whole-family" description="yes"]

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