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Joel Katz

Study: Using This One Word Increases Matches on Dating Profiles

Author Joel Katz
Beef hamburger served with French fries, lettuce, tomato, onions, ketchup, and mayonnaise. (Photo by Roberto Machado Noa/LightRocket via Getty Images)

New Jersey daters are always looking for an edge. What can we do to stand out in the dating scene?

Little Black Book online shared that Kraft conducted an experiment ahead of  National Lover’s Day today. They wanted to find out if this one word would help dating profile users get more attention, and therefore, more dates.

They found that people, who mentioned the word ”mayonnaise” on their online dating profile got 74% more matches than those who didn’t. Mayo lovers also received a 16% increase in first messages.

The company says, ”Not only did we enjoy conducting this hilarious and light-hearted social experiment, but we loved that the results proved our hypothesis. We hope our mayo fans love the campaign as much as we do!”

So, how did they go about conducting this social experiment?

They ran the study all across the country, including major cities, and the first thing they did was create identical dating profiles on some of the largest dating apps. Some of them had “mayo featured prominently,” and some did not.

They then did a random swipe through to see whether the mayo or non-mayo profile received more matches. They also measured to see which ones got more likes, and which ones got more messages.

Thousands and thousands of swipes later they got their answer. If you add Mayo to your dating profile, it can make you more dateable.

If you’re interested in giving it a try, maybe you could use this…

“Hey there! I’m a fun-loving and adventurous person who is always looking for new experiences involving mayonnaise. I have a passion for condiments and have a bit of an obsession with mayonnaise. Whether it’s slathered on a sandwich or mixed into a creamy dip, there’s just something about the tangy, delicious flavor of mayonnaise.

When I’m not indulging in my love of mayonnaise, I enjoy exploring places that have mayonnaise, curling up with a good book about mayonnaise, or listening to songs about mayonnaise.

I’m looking for someone who shares my sense of adventure and can appreciate, or perhaps share, my love of mayonnaise.

If you’re up for trying new things and don’t mind a little bit of mayonnaise on everything, let’s chat and see where things go. (as long as there’s mayonnaise there)”

It’s worth a shot!

 

4 New Jersey Cities Make Best Party Cities in the US List

New Jersey knows how to get down. According to Bonus Finder, four New Jersey cities have been ranked as some of the “best party cities in the United States.”

The casino review site compiled the list of United States cities based on several attributes the city had to have. Bonus Finder looked at the following criteria:

  • Music Events
  • Bars
  • Nightclubs
  • Late Night Food Venues
  • Hotels
  • Casinos
  • Stripclubs

The site even had your pockets in mind when determining where is the best place to go for a great night out. Below are some factors that Bonus Finder considered in their ranking:

  • Average Price of a Drink
  • Average Price of a Hotel Room
  • Average Taxi Cost from the Airport to the City Center

Lastly, (and maybe most importantly, depending on who you ask), the site also considered which clubs and events had the latest “last call at the bar.”

The site reviewed “the number of bars, hotels, nightclubs, casinos, stripclubs, and late night food venues were calculated per 10,000 people. Each city has a normalized score out of 10 on each of the factors, before taking an average total normalized score across each of these scores to reach our final overall score out of 10.”

Take a look at the three New Jersey cities that made the top 20 of their list and their final scores below:

  • 14. Newark, N.J.

    Places To Visit in Newark, NJ | Hotels, Things To Do & Events

    Explore the vibrant city of Newark, NJ with our guide to the best hotels, attractions, things to do and events!

    All scores are out of 10.

    Music Events: 5.11
    Bars: 6.44
    Nightclubs: 5.00
    Late Night Food Venues: 6.22
    Hotels: 7.66
    Casinos: 8.34
    Stripclubs: 5.00
    Average Price of a Drink: 6.70
    Average Price of a Hotel Room: 6.17
    Average Taxi Cost from the Airport to the City Center:9.66
    Last Call at the Bar: 6.80
    Total Score: 7.58

  • 8. Jersey City

    Jersey City

    Today, Jersey City still reflects the flavors and influences of the international populations that call the city home. An urban sophistication exists in the downtown area, from the waterfront landmark Colgate Clock through the Powerhouse Arts District, home to some of the city's many talented artists.

    All scores are out of 10.

    Music Events: 5.04
    Bars: 7.46
    Nightclubs: 5.19
    Late Night Food Venues: 6.95
    Hotels: 6.98
    Casinos: 7.87
    Stripclubs: 5.00
    Average Price of a Drink: 8.28
    Average Price of a Hotel Room: 6.67
    Average Taxi Cost from the Airport to the City Center: 8.90
    Last Call at the Bar: 6.00
    Total Score: 7.83

  • 3. Hoboken

    Hoboken

    This vibrant, walk-able small town is a unique delight. Its strategic location on the banks of the Hudson River across from lower Manhattan means waterside walkways boast postcard-perfect views from day to night. Grab some friends and follow the Hudson River along River Street.

    All scores are out of 10.

    Music Events: 5.33
    Bars: 10.00
    Nightclubs: 5.00
    Late Night Food Venues: 10.00
    Hotels: 7.01
    Casinos: 8.33
    Stripclubs: 5.00
    Average Price of a Drink: 10.00
    Average Price of a Hotel Room: 9.15
    Average Taxi Cost from the Airport to the City Center: 5.00
    Last Call at the Bar: 6.80
    Total Score: 9.27

  • 2. Atlantic City

    Atlantic City NJ - Visit AC - DO AC

    Come for our famous boardwalk and beaches, stay and play at our casino resorts or choose from world-class entertainment options, concerts, shows, events and unlimited things to do in Atlantic City.

    All scores are out of 10.

    Music Events: 5.67
    Bars: 5.47
    Nightclubs: 6.29
    Late Night Food Venues: 5.50
    Hotels: 8.95
    Casinos: 9.25
    Stripclubs: 10.00
    Average Price of a Drink: 5.47
    Average Price of a Hotel Room: 7.06
    Average Taxi Cost from the Airport to the City Center: 8.81
    Last Call at the Bar: 10.00
    Total Score: 9.44

Joel Katz is the Morning Show Personality, Assistant Program Director, Podcast Host, Voiceover artist, audio producer, and Digital Content Writer for Magic 98.3. Joel has been working in New Jersey radio since college and started at Magic in 2002 as the Morning Show Host, “I can’t think of another place where I’d fit more perfectly; it’s just a great company with awesome people.” Joel is married to Kathleen, his elementary school sweetheart (they were each other’s first dates at age 9), shares a birthday with his oldest son, Ty, and has twins, Kiera and Liam. Joel runs at least 3.1 miles every day and enjoys playing basketball, doing laundry, saving his turn signal for when he really needs it, kissing dogs through a fence, using coasters, making that cool noise by rubbing his fingers on balloons, and chasing after ping pong balls on a windy cruise ship.

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