Blockbuster Video’s Website Returns, Sparking Speculation and Nostalgia
I remember going with my parents on a Friday or Saturday night to Blockbuster to rent the latest movie. You would have to beat the rush of people, or your favorite movie would no longer be available because of limited copies per store. Then, my friends, you had better have a second or third choice of movies in mind! Sometimes, my parents would allow me to get the big bucket of popcorn that we would take home to pop. Such fond memories of how we use to see a movie. I even had the chance to take my son to Blockbuster in his younger years.
By now, most have heard of the downfall of once-giant Blockbuster Video, even if you’re not old enough to have ever rented a movie at one of their locations. However, something interesting happened online: Blockbuster’s website is now back up and running. It’s just a splash page right now, with the company’s logo and the clever legend, “We are working on rewinding your movie.”
Blockbuster also recently tweeted a cheeky message, “New business idea: We’re going to come back as a bank and use VHS and DVDs as currency. Time to go visit your mom.”
While the splash page didn’t have much to offer, the fact that it’s back online sparked some major nostalgia for social media users.
“Some of my favourite childhood memories were going to Blockbuster on a Friday night,” reminisced one Twitter user.
“If you released the blockbuster smell when you walked in….in a candle that would be all you need for a comeback,” another posted to the brand’s Twitter.
Another saw the company’s tweet as a chance to get something off their chest: “Now is as good a time as any for this confession of a lifetime…I have not (yet) returned Love and Basketball to my local @blockbuster. Rented it 23 years ago. I’m sorry. Also, I don’t have a rewind machine and so I will not be rewinding it.”