Staggering Numbers Surrounding the “Big Game”
With the “Big Game” this weekend, excitement is through the roof for the biggest day in the Football calendar. To help put into perspective the sheer size of this sporting event, Betway took a look at some of the staggering numbers surrounding the game, for example:
- Viewership figures are expected to reach over 109.9 million people in 2023
- The cost of a 30-second commercial during the broadcast increased by over $1m in the last 2 years alone
- The average cost of a standard entry pass to the stadium costs over $9,000 this year and is projected to hit almost $12,000 by 2025
Ask any American what the number one sporting event saved in their phone is and chances are they’ll tell you it’s the “Big Game.” Possibly the biggest sports event on the nation’s collective calendar, it goes without saying that the “Big Game” is a colossal competition.
So, with February 12th days away, Betway reveals the sheer volume of numbers that goes into bringing the “Big Game” to life, including the average ticket price through the years and how much fans are willing to spend on drinks and snacks.
Despite being one of the key pillars of American sporting culture, data shows that “Big Game” viewership actually dropped in the years leading up to 2021, with only 91.6 million people tuning in for that year.
However, that number was dwarfed by the 99.18 million people who watched last year’s season, and this year is set to see an even bigger viewer count with an estimated 109.9 million fans ready to watch the game, making it potentially one of the most watched seasons in history.
The average ticket cost of going to the “Big Game” has been increasing in recent years, and this year is set to be no different. Fans can expect to pay up to roughly $9,341 for a standard entry pass, which while cheaper than last year, is still a big price tag, though demand for “Big Game” tickets has grown by 22%, so it’s clearly not putting people off.
As for all the snacks and drinks viewers will need to complete the experience, many are looking to pay upwards of $82 for their favorite consumables. In fact, data suggests that the total cost of every viewer’s snacking habits could total over $17 billion across the country. That’s $2.4 billion more than in 2022!
And no “Big Game” would be complete without the ads to break up the half-time gap. The cost of advertising at the “Big Game” has only been increasing, and just one 30-second ad in this year’s season could set businesses back $7 million. But that’s not much when you consider the total ad revenue for the “Big Game” estimated to be $489.6m.
Finally, and perhaps most intriguingly, the overall winner’s earnings have seen a marked decrease compared to both 2020 and 2021. Last year’s winners took home $157,000 per player, while 2023’s “Big Game” teams are only looking at a prize pot of $136,000. That’s more than a 13% decrease in winnings.
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