Internet Destroys Health Club That Refuses To Sign New Members (Quitters) In January
The NY Post reported that the Equinox Health Club chain is not signing new members during the month of January because they don’t want members, who don’t keep their New Year’s resolution of getting into shape. The company posted a video and a statement that read; “Short-cutting, giving up just a few weeks later. You are not a New Year’s resolution. Your life doesn’t start and end at the beginning of the year. And that’s not what being a part of the Equinox is about.”
The Internet reacts …
“Bro why?? Money is money.”
“Regular gym goers are not mad at this. A two-week interruption to your program can be a pain because that’s exactly what happens when casuals drop in and hoard the machines for play play.”
“questionable move but they’re right.”
It’s not you, it’s January. #ItsNotFitnessItsLife pic.twitter.com/Bg6lBnSUR2
— Equinox (@Equinox) January 1, 2023
@nathantsuji @Equinox how about we support any and everyone trying to get healthy. It’s scary enough to just go to the gym when you’re not confident… #fyp #fup #explore #explorepage #newyear #newyears #equinox #resolution #newyearresolution
♬ original sound - Nathan Tsuji
"We don't speak January."
— Jess Smith (@WarJessEagle) January 1, 2023
Equinox isn't accepting new memberships today.
Super bold, super smart, strategically aligned with their brand 👏 pic.twitter.com/abLjFNDjop
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