Survey Shows 71% of Shoppers Actually Enjoy Looking for Hard-to-Find Gifts

It's no surprise finding the perfect gift for that special someone can be a challenge, but what might be surprising is how many people enjoy the thrill of the hunt.

A poll of 2,000 American adults notes that 7 in 10 shoppers call looking for the right gift "exciting," even if they're having a devil of a time finding it.

Nearly as many respondents, 65%, compared looking for that present to "hunting for treasure," even as 57% say they often keep a backup gift idea in their head if it's needed.

Thirty-one percent said gaming consoles are the toughest to find, followed by whatever new game is out to play (29%). The latest and greatest smartphone comes in third, with 23% of respondents saying they've been looking for those.

Eighty percent say despite the challenges, they've managed to find what they've been searching for this year.

In fact, 55% called it "extremely satisfying" when they manage to do the seemingly impossible and snag that perfect gift — maybe that's why the average shopper is willing to wait three weeks to land that white whale, according to the poll commissioned by BJ’s Wholesale Club.

In 2003, comedies and rom-coms reigned supreme. Twenty years later, some of these films are still our go-to feel-good movies. We remember laughing so hard at hilarious flicks like Bruce Almighty, Johnny English and Bringing Down the House. Wholesome family movies like Finding Nemo, Cheaper by the Dozen and Freaky Friday kept us thoroughly entertained. While classics like Kill Bill: Vol. 1, Uptown Girls and 2 Fast 2 Furious are still in our watchlist rotation.

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