Frito Lay is launchng a female version of Cracker Jack’s called Cracker Jill. The new Cracker Jill bags will feature various women on the front and will be available at all ballparks this coming season.
Frito-Lay says, “We are constantly inspired by the many women who are making history by breaking the mold, and we want to celebrate their achievements while supporting the progress. Cracker Jack has been part of sports for over a century, as records were made and rules changed. We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks.”