Kylie Jenner’s daughter Stormi had a helping hand in her latest business venture.
On Tuesday (September 21), the 24-year-old beauty mogul announced the launch of Kylie Baby, a skin and haircare line for babies and young kids, and shared that all of the brand’s products have been “tested and approved” by her own 3-year-old child.
“I’m so excited to introduce @kyliebaby to you guys 🤍 it was a dream of mine to develop clean, safe, effective, and conscious baby care when i became a mom,” Jenner wrote on her Instagram, “I know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! i’m so proud of these products and couldn’t wait to share this with you and your family!”
Available for sale on September 28, the line is comprised of shampoo, conditioner, body lotion and bubble bath soap. Jenner broke down each product in a series of videos posted on her Instagram Stories, telling fans that she spent a long time working on the brand because she “wanted to make sure we went through every testing possible.”
“I just wanted to create safe products for babies and kids when I became a mom, so Kylie Baby is clean, vegan, cruelty-free or fragrance free and made without any parabens, sulfates or silicons and we are also hypoallergenic and pediatrician-tested, explained Jenner, who is currently expecting her second child with Travis Scott.
“These are all Stormi-tested and approved,” she added. “These are the only products we use for the past, maybe two years now, which is crazy.”
Jenner said that the line’s shampoo and conditioner are two of her favorite products because they have made Stormi’s hair “so soft” and “defines her curls.”
Kylie Baby is the latest addition to Jenner’s growing business empire, which includes Kylie Cosmetics, Kylie Skin and her recently launched swimwear collection, Kylie Swim.
Per People, Jenner spoke about potentially passing on her “legacy” to Stormi when her child gets older. “I’m raising her to be smart and kind and driven. Maybe she will take over Kylie Cosmetics one day? Only if she wants to.”