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Will Rogers, has created a machine that turns beer into soft serve ice cream. Will’s company, Below Zero, is going to sell their new machine to bars for $6,000. “If its six ounces on a cone versus six ounces in a glass it is identically the same – it does not change the alcohol at all. If you’re running a Jack Daniels and coke it’s the same as Jack Daniels and coke in a cone.”