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For the first time ever, Pop-Tarts is offering a new mystery flavor along with the chance to “win big” for correctly guessing the flavor.

All you do is scan the QR code on a box of Mister E (pronounced Mystery) Pop-Tarts. After you taste one, you go through a bunch of clues online then submit a flavor guess.

Prizes up for grabs include ten Xbox Series S gaming consoles plus Pop-Tart hoodies and hats.

Beginning this month, Pop-Tarts Mister E will be available at retail stores nationwide in both 8-count and 16-count boxes.