Miller Lite has recently launched a new line of “Bar Smells” scented candles. (Yes, seriously.)
Per the Molson Coors News Blog, “With the return of normalcy in sight, Miller Lite is celebrating bar fans’ anticipation by bringing the distinct smell of bars home with a limited-edition candle collection.”
The Miller Lite scented candle collection contains three “bar smell” varieties: Dive Bar, Beer Garden and Game Day Bar.
For those wondering the scent profile of these candles (which is presumably anyone reading this right now), here’s a breakdown of each candle scent from the Molson Coors News Blog:
- Dive Bar mixes scents of musk, tobacco, pine and yeast to conjure “dim lights, a faint glass clinking and the sinus-clearing sensation of a puddle that somehow exists indoors.”
- Beer Garden features green moss, warm pretzel, cracked wood and sunburn to “evoke a day spent outdoors as the scent of tropical sunscreens mixes with the staple garden eats that fill the air.”
- Game Day’s scents are salted peanut, jalapeno and cracked leather, mixing “top notes of the most ordered bar snacks on game day with the subtle power of comfortable cracked leather, the ideal backdrop to a freshly opened beer.”
While this new merch offering from Miller Lite seems like a ridiculous venture, it’s actually for a good cause. All of the proceeds from the candles will go to the United States Bartenders’ Guild, which is providing financial support to bartenders and other service industry professionals who are currently out of work due to the ongoing pandemic.
The candles cost $20 each and are currently available via Shop.MillerLite.com.