We Have Become Better Baristas
Well, at least there’s one good thing to come out of the pandemic: we’re making better coffee!
A new poll of 2,000 java-loving Americans commissioned by Mr. Coffee found being confined to the house, unable to indulge in our daily Starbucks fix, has inspired 49% us to kick our own coffee-brewing game up a notch or two. Of those, 76% say they’ve devoted two hours or more of effort learning how to brew a better cup of joe.
25% of respondents said they’ve become an expert at using an espresso machine, 20% are using traditional drop coffee machines, and 10% are trying their hand at mastering cold-brew coffee.
It seems making iced coffee has proved the most challenging for many baristas, 35% said iced coffee-making is more difficult than traditional hot brewed.
The quest for a better cup of home-brewed coffee has driven coffee-making purchases. The survey finds 38% saying they didn’t have the right equipment at home to do their coffee right, prior to the pandemic lockdown.
So after the pandemic’s over, 66% of respondents said they’re likely to keep on brewing their own coffee once we get the COVID-19 all-clear.