Would you pay $13 for a box of cereal? General Mills hopes you will.

But rather than the sugar-laden bowls of usual, the breakfast brand launched Morning Summit late last year, which contains almonds, dried cherries, cranberries, pumpkin seeds, and whole-grain flakes.

The hope is that more health-conscious consumers will return to cereal, after several years of declining sales in the market category. According to Fortune, cereal sales is an $8 billion market and with the introduction of the new General Mills product, it hopes to bring more growth.

While the price tag for Morning Summit at Walmart and Amazon hovers around $25 a box, Cheerios, also owned by General Mills, sells for a more budget-friendly $4.

What’s part of your complete breakfast in the morning?