Well, it goes to show that some things for creatives never change.
According to Thrillist, “Timberlake, a man who’s known to gross ludicrous piles of crash through ticket sales alone, will receive zero dollars for his halftime show performance. If you’re a diehard JT acolyte, don’t fret, because this isn’t the work of some anti-Timberlake conspiracy hatched by the NFL’s top brass: It’s actually the NFL’s policy to not pay halftime artists.”
It costs about $10 Million base price to throw a halftime show, and though the NFL does pay for the expenses. It just happens to be one of those cases where they say “We’re too strapped to pay the artists,” but the artist gets EXPOSURE!
I mean, that kind of exposure might be worth it. According to Forbes, “Halftime show stars in recent years have seen double- and triple-digit percentage spikes in the consumption of their music in the days following the Super Bowl.”
For those who freelance, do creative work, or are hoping to make it big in the industry, we’re no strangers to the thoughts of working for exposure. Many businesses hope to gain services for promising exposure.
So, if you’re feeling a little down about that fact, I guess you can now say that even Justin Timberlake has to work for exposure sometimes.
See the full performance here:
Amy Cooper is one with the force and the force is with her.