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Abercrombie and Fitch is Discontinuing 'Fierce' Fragrance

The scent of your teen years is headed into retirement, as Abercrombie & Fitch has officially discontinued their Fierce cologne.

It'll be weird not smelling the highly recognizable (and potent) fragrance wafting through the halls of your local mall during your next visit, but don't worry, the store already has a replacement lined up. It's called Ellwood, and it's a gender neutral scent.

The brand describes it as, "clean, subtle, and simple yet memorable." If you're mourning the loss of Fierce, stock up in stores or online while you still can.

You'll be missed, Fierce. Thanks for serving as the scent associated with most of our teen memories.

 

Lauren Levine is a freelance writer who has contributed to publications and websites including The Charlotte Observer, U.S. News & World Report, American Way magazine, The Huffington Post, Hello Giggles, Bustle, Thrillist, Thought Catalog, and others.